Google Analytics Training Courses
Applying Google Analytics to your Business- Learn how to use Google Analytics to improve the results of your advertising and website. We will show you how to correctly identify your website goals and then configure your website and advertising so that you can track your success.
Advanced Google Analytics- Learn advanced skills in Google Analytics. Find out how to fix most common problems with Google Analytics and how to push the boundaries using this service.
This is an advanced Google Analytics course that takes you through how to correctly implement Google Analytics in a variety of situations. The course include detailed examples of advanced techniques using JavaScript, campaign tagging, visitor segmentation and much more
Getting Started with Search Engine Marketing & Optimisation
Getting your website at the top of the search results pages in Google is easy with Google AdWords. Building a profitable AdWords campaign is harder. This introductory course will step you through the basics of setting up an effective and profitable AdWords campaign.
We will also take you through the basics of getting your site to rank highly in search engines and how to track success of your site using Google Analytics.
Web Analytics and Marketing Services
Panalysis are experts in web analytics as well as email and search engine marketing.
We can assist you in the following ways:
- To help you to understand web analytics and effectively use this in your business.
- Provide web analytics software and support services
- Develop business reporting templates that correctly measure your website key performance indicators.
- Prepare monthly or quarterly website performance reports that show you how effective your website is in meeting your business goals.
- Provide support for you and your staff in the use and ongoing operations of your web analytics software packages – Urchin & ClickTracks a speciality
- Analyse what people search for on your website.
- Implement effective search engine marketing campaigns including:
- Copywriting effective online advertisements (we average a 5% click through rate on all advertisements written for you – guaranteed)
- Identification of appropriate keywords
- Bid management
- Campaign analysis
- Conduct A/B, A/B/A & other scientific testing methods to your advertising or train you on how to do this
- Identify Click Fraud activity in your marketing campaigns
- Provide training & seminars on Search Engine Optimisation, Search Engine Marketing & Web Analytics
- Implement email newsletter & subscriber management systems.
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